Fashion Week for Beginners – Mercedes-Benz Fashion Week Australia Spring/Summer ’13/14



Alex Perry Spring/Summer ’13/14 Ready to Wear

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Fashion Week Australia launched in 1995. Since then, it has been the go-to event for both up and coming and established Australian fashion designers. Each season, fashion royalty such as Alex Perry, Akira Isogawa, Camilla and Josh Goot parade their latest wares down the runway for journalists, store buyers and the fashion elite. Many well known international faces have modeled garments, including Linda Evangelista, and Australian representatives Miranda Kerr, Samantha Harris and Kristy Hinze. 

This year, Mercedes-Benz Fashion Week Australia (MBFWA) is being held at Carriageworks in Sydney’s Eveleigh for the first time. The disused rail yard has been transformed into an art and culture hub, and provides a blank back drop to perfectly showcase the collections.

MBFWA began today with Camilla and Marc, Alex Perry, Aurelio Costarella and Group Swim (among others) showcasing their latest offerings. Labels We Are Handsome, Kate Sylvester, Lisa Ho, Alice McCall and Jayson Brunsdon are just a sprinkling of the talent that will round out the week. We can expect to see fresh makeup trends by Maybelline, MAC and Napoleon Perdis. 

In the past, I have enjoyed looking at pictures from Fashion Week in magazines, and have waited until later in the year when said magazines put out their ‘hot and not’ lists, and the new trends hit the stores. One way to get ahead of the game and have your finger on the fashion pulse is to keep an eye on the runway as it happens. This year, thanks to the power of the internet, all runway shows are being streamed live through JASU. You can watch them here. Previously, the only snippets of vision I would see would be on the 6pm news. Now you don’t even need an invitation, and I could watch the shows from the comfort of my couch with no high heels in site.

You might think that the clothes shown are way too out there, and that you would never wear them. Good news! Some of these collections are not ‘ready to wear’. When a ready to wear collection is shown, it is designed to walk off the runway and into your closet. Some fashion collections can be a little different – the designers want to catch the eye of buyers and magazines, to make their wares (or should that be wears?) attractive enough to both publicise and purchase. Romance is Born paraded their models down a planet-esque runway tonight, complete with antennae… I don’t think we’ll be seeing that look on the streets come Spring (unless alien chic is an up-and-coming trend). Stranger things have happened!

I will be blogging about MBFWA this week as different designers and trends catch my eye. If you would like to see the schedule for MBFWA check out the official timetable here. Vogue Australia presents a great wrap up each day here.

Do you like following fashion? Do you try and keep up with trends? Who are your favourite designers?


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